Manila, Philippines
Hanna
Acero.
I bridge the structure of business with the heart of creativity to build projects that leave a lasting impact.
Open to full-time roles · BS Interdisciplinary Business, DLSU 2026
About
Hanna means tadhana, destiny. I bring ideas to life with creativity and purpose, turning branding, strategy, and storytelling into results that feel destined to happen.
I'm an Interdisciplinary Business graduate from De La Salle University with hands-on operational experience across six corporate internships and six university officership roles. I thrive in fast-moving environments where I can organize chaos, lead teams, and ship complex projects on time.
Beyond the spreadsheets, I stay creative through upcycling, painting, and scrapbooking, habits that remind me good work is about finding beauty in everyday details others overlook.
My creative process
Explore
I find inspiration in everyday moments and stories.
Create
I shape ideas into purposeful concepts with structure and heart.
Connect
I share meaningful work that resonates with people.
What I do
Strategy & craft
I work across the whole arc: planning and running the campaign, then building the brand and content that carry it.
Strategy & Operations
- Project & Campaign Management
- Cross-functional Leadership
- Stakeholder Management
- Operational Efficiency
- Data Tracking & Analytics
- Process Improvement
Creative & Content
- Branding & Identity
- Graphic Design
- Content Creation
- Photography & Editing
- Video Production
- PR & Copywriting
Tools
- Google Workspace (advanced)
- Microsoft Office
- CRM & Database Mgmt
- Canva · Adobe · Figma
Selected work
Campaigns & creative
Brand, content, and design work — built end-to-end, from concept to the pieces that shipped.
Terabite Food Corporation
Short-form content for three restaurant brands — behind-the-kitchen reels, store-direction clips, and promo videos that sold the dining experience.
View →
The H.O.P.E. Project
Full visual identity for a community dental-care initiative — logo, nametags, caps, bingo cards, and event color scheme, built to feel warm and uplifting.
View →
Organizational Design Works
Profile frames, welcome posters, infographics, and invitation publications for student organizations — turning organizational goals into clear, creative visuals.
View →Experience
Where I’ve worked
Tap any stop to see what I did there.
Internships
Payreto
Nov 2025 – Jan 2026 · Fintech
Fintech firm providing payments, sales support, and back-office services.
Visit website- Processed and organized 700+ international prospects and centralized CRM data to strengthen the global sales pipeline.
- Executed 150+ personalized outreach emails across major campaigns (IFX, OaaS, Singapore FinTech Festival) to expand enterprise prospect coverage.
- Researched global fintech and iGaming conferences to identify high-value networking opportunities.
- Supported employer branding with LinkedIn content campaigns and holiday marketing graphics that reinforced global brand visibility.
Cebu Pacific Air
Sep 2025 – Nov 2025 · Aviation
The Philippines' leading low-cost airline.
Visit website- Supported end-to-end execution of major employee engagement initiatives (Halloween 2025, PaskuJuan Bazaar) that engaged 1,000+ employees and dependents.
- Coordinated onboarding and documentation with 30+ event merchants to ensure smooth execution and compliance.
- Led the creative direction for campaigns and produced internal communications materials used across company channels.
- Built event monitoring trackers and gave on-ground operational support, streamlining coordination and cutting manual follow-ups.
Terabite Food Corporation
May 2025 – Jul 2025 · Food & Beverage
Food and beverage company running multiple restaurant brands.
Visit website- Ran campaigns for 3 restaurant brands with 30+ deliverables, kept 100% on time.
- Built a central tracker and Google Drive of 100+ photos, videos, logos, and calendars so the team could move faster.
- Edited 10+ social posts across IG, FB, and TikTok that lifted engagement by ~20-30%.
- Ran SWOTs per brand and reviewed TikTok performance, giving data-backed next steps.
- Compiled an outreach list of 50+ influencers and media to support a store launch.
Featured posts & reels
TikTok SM Megamall 
TikTok First-time oysters 
ING Hubs Philippines
Jun 2024 – Jan 2025 · Shared Services
Global hub delivering services for ING's international banking operations.
Visit website- Produced content for internal and external platforms, including an intern video reel (7,500+ views).
- Planned and executed university visits and employee events, helping drive a ~20% rise in internship applications.
- Led shoots and merch so outputs met brand standards and reached 500+ employees daily on office screens.
- Managed event data and reports to improve future planning, and documented weekly team minutes.
Featured posts & reels
Instagram Intern reel 
Primer Group of Companies
Oct 2023 – Jan 2024 · Retail
Retail and distribution group behind leading lifestyle and outdoor brands.
Visit website- Worked with the team on promos and catalogs (Montbell Sale Pub, Snow Peak Magazine Catalog) that boosted awareness and supported sales.
- Wrote PR articles published in 10+ outlets, strengthening brand reputation.
- Supported the Land Rover event ingress in BGC for on-ground marketing.
- Contributed to brand books (Ace, Hant) to keep campaigns consistent across channels.
TOQA
Nov 2022 – Dec 2022 · Fashion
Homegrown Filipino fashion label.
Visit website- Analyzed product-release processes to identify areas for efficiency improvement.
- Developed an operational playbook with updated process flows.
Leadership & activities
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DLSU BMS
Nov 2021 – Jun 2022
DLSU's 13-time best professional student organization, serving Business Management, Applied Corporate Management, and Interdisciplinary Business students. It shapes competent business leaders through four pillars: academic excellence, organizational innovation, personal development, and social responsibility.
Junior Officer — PromotionsAsst Team Leader — Competitions (Week of Wonder)Asst Team Leader — Partner Relations (RECODE)- Created 16 publicity materials for the Junior Officer Yearbook — one post reached 12,880 people with 652 engagements.
- Drafted MOAs and ensured contract compliance with external partners for RECODE.
- Facilitated and hosted the university-wide “Golden Cup” case competition.
DLSU University Student Government
Nov 2021 – Jan 2022
The highest governing and representative body for students in the Lasallian community, dedicated to protecting student rights, promoting their welfare, and developing leadership and holistic formation.
Executive for Integrated Marketing Communications- Created promotional materials for School of Economics Government projects.
- Designed a DP frame adopted across the School of Economics College.
DLSU JEMA
Dec 2021 – Sep 2024
A pioneering marketing student organization at DLSU — 50+ years and 2,000+ members strong. It empowers people, balances fun with professionalism, and develops well-rounded future leaders for nation-building.
Associate — Publicity & PromotionsTeam Head — Fusion 2024AVP for FinanceProject Head — Envisage & Lasallian Mission Week- Ran social media, copywriting, photography, and content as Associate for Publicity & Promotions.
- Led Fusion 2024 ambassador and KOL recruitment (5 per committee member) with engagement tracking.
- Headed the Envisage and Lasallian Mission Week awareness campaigns.
- Managed financial documentation and budget tracking across 15+ events as AVP for Finance.
- Won 1st Place in the PJMA Marketista Awards (Intercollegiate).
Featured posts & reels
Instagram JEMA reel 
Facebook 
Facebook 
DLSU Archers for UNICEF
Sep 2023 – Sep 2024
A DLSU non-profit student organization working in aid of UNICEF Philippines. Through student volunteers and Lasallian values, it advocates for and protects the rights and wellbeing of Filipino women and children, raising awareness around the social issues that affect them.
AVP for Creatives- Led the creatives team for a student org advancing UNICEF's advocacies.
- Set the visual direction across campaign and event materials.
Featured posts & reels
Facebook 
Facebook 
Facebook 
Facebook 
Facebook 
Facebook 
DLSU COSCA-LOVE
Sep 2024 – Oct 2025
The official student volunteer arm of DLSU's Center for Social Concern and Action (COSCA) — a structured avenue for community development, social advocacy, and volunteerism.
Project Head — Lingkod Pamayanan 7Team LeaderVolunteer — Lingkod Pamayanan & Social Enterprise- Directed a week-long economic empowerment program supporting 20+ local businesses.
- Secured 8 corporate partners and managed accurate project documentation.
- Taught partner communities the foundational skills to set up online businesses.
- Helped build awareness for partner NGOs by creating business catalogs.
- Stepped up to host an event last-minute.
Featured posts & reels
Facebook 
Facebook 
Rotaract Club
Jun 2025 – Present
“Rotary in Action” — a global organization sponsored by Rotary International that brings young adults together to build leadership and professional skills, exchange ideas, and serve their communities and the world.
Club Service Project Chair- Lead community service projects entirely end-to-end.
- Coordinate stakeholders, manage operational timelines, and deliver measurable outcomes.
De La Salle University
BS Interdisciplinary Business Studies · GPA 3.47 / 4.00 · Manila
Feb 2026
Work with me
Let’s create something meaningful together.
Based in
Manila, Philippines
Status
Open to full-time roles