Marketing & brand · Manila, Philippines

Hanna
Acero.

I take scattered moving parts, build the systems that organize them, and turn ideas into brand work that lands.

Open to full-time roles · BS Interdisciplinary Business, DLSU 2026

Hanna Acero, De La Salle University graduate

About

Hanna means tadhana — destiny. I bring ideas to life with creativity and purpose, turning branding, strategy, and storytelling into results that feel destined to happen.

I'm an Interdisciplinary Business graduate from De La Salle University with hands-on operational experience across six corporate internships and six university officership roles. I thrive in fast-moving environments where I can organize chaos, lead teams, and ship complex projects on time.

Beyond the spreadsheets, I stay creative through upcycling, painting, and scrapbooking — habits that remind me good work is about finding beauty in everyday details others overlook.

Explore

Find inspiration in everyday moments and stories.

Create

Shape ideas into purposeful concepts with structure and heart.

Connect

Share meaningful work that resonates with people.

What I do

Strategy & craft

I work across the whole arc: planning and running the campaign, then building the brand and content that carry it.

Strategy & Operations

Project & Campaign Management
Cross-functional Leadership
Stakeholder Management
Operational Efficiency
Data Tracking & Analytics
Process Improvement

Creative & Content

Branding & Identity
Graphic Design
Content Creation
Photography & Editing
Video Production
PR & Copywriting

Tools

Google Workspace (advanced)
Microsoft Office
CRM & Database Mgmt
Canva · Adobe · Figma

Selected work

Campaigns & creative

Brand, content, and design work — built end-to-end, from concept to the pieces that shipped.

Content Creation

3 videos

Terabite Food Corporation

Short-form content for three restaurant brands — behind-the-kitchen reels, store-direction clips, and promo videos that sold the dining experience.

View case study →

Branding & Identity

The H.O.P.E. Project

Full visual identity for a community dental-care initiative — logo, nametags, caps, bingo cards, and event color scheme, built to feel warm and uplifting.

View case study →

Graphic Design

Organizational Design Works

Profile frames, welcome posters, infographics, and invitation publications for student organizations — turning organizational goals into clear, creative visuals.

View case study →

Experience

Where I’ve worked

Tap any logo for what I did there.

Internships

Payreto

Nov 2025 – Jan 2026 · Fintech

Sales Support & Marketing Intern
- Streamlined B2B operations by verifying 700+ enterprise prospects.
- Built centralized operational trackers to reduce reporting errors.
- Executed outreach campaigns and conducted pricing analyses.
Cebu Pacific Air

Sep 2025 – Nov 2025 · Aviation

Employee Experience Intern
- Coordinated operational logistics for 1,000+ employees.
- Managed compliance docs for 30+ external merchants.
- Built tracking systems that eliminated manual follow-ups.
Terabite Food Corporation

May 2025 – Jul 2025 · F&B

Marketing & Project Intern
- Managed campaigns for 3 restaurant brands — 30+ deliverables from planning to posting, 100% on-time.
- Directed and edited 10+ social assets (IG, FB, TikTok), lifting post engagement an estimated 20–30%.
- Built a centralized tracker and Drive of 100+ brand assets; ran SWOT analyses and TikTok performance reviews.
- Compiled a 50+ influencer and media database to support a store-launch campaign.
ING Hubs Philippines

Jun 2024 – Jan 2025 · Shared Services

Corporate Communications Intern
- Produced an intern video that became the company's most-viewed Instagram reel (7,500+ views).
- Designed branded merchandise for 100+ employees and digital publications reaching 500+ staff daily.
- Directed, scripted, and edited video campaigns; ran events that drove a 20% rise in internship applications.
- Built the master tracker monitoring participation across 10+ internal events for the People Network Group.
- Managed event data and documented weekly team minutes.
Primer Group of Companies

Oct 2023 – Jan 2024 · Retail

Marketing Intern — The Travel Club PH
- Conceptualized and executed marketing strategies to grow brand visibility and engagement.
- Designed promotional materials (Montbell sale, Snow Peak catalog) and brand books for Ace and Hant.
- Authored a PR article that earned media coverage; supported the Land Rover event ingress in BGC.
TOQA

Nov 2022 – Dec 2022 · Fashion

Apprentice
- Analyzed product-release processes to identify areas for efficiency improvement.
- Developed an operational playbook with updated process flows.

Leadership & activities

DLSU JEMA

Dec 2021 – Sep 2024

Associate — Publicity & PromotionsTeam Head — Fusion 2024AVP for FinanceProject Head — Envisage & Lasallian Mission Week
- Ran social media, copywriting, photography, and content as Associate for Publicity & Promotions.
- Led Fusion 2024 ambassador and KOL recruitment (5 per committee member) with engagement tracking.
- Headed the Envisage and Lasallian Mission Week awareness campaigns.
- Managed financial documentation and budget tracking across 15+ events as AVP for Finance.
- Won 1st Place in the PJMA Marketista Awards (Intercollegiate).
DLSU BMS

Nov 2021 – Jun 2022

Junior Officer — PromotionsAsst Team Leader — Competitions (Week of Wonder)Asst Team Leader — Partner Relations (RECODE)
- Created 16 publicity materials for the Junior Officer Yearbook — one post reached 12,880 people with 652 engagements.
- Drafted MOAs and ensured contract compliance with external partners for RECODE.
- Facilitated and hosted the university-wide “Golden Cup” case competition.
DLSU COSCA-LOVE

Sep 2024 – Oct 2025

Project Head — Lingkod Pamayanan 7Team LeaderVolunteer — Lingkod Pamayanan & Social Enterprise
- Directed a week-long economic empowerment program supporting 20+ local businesses.
- Secured 8 corporate partners and managed accurate project documentation.
- Taught partner communities the foundational skills to set up online businesses.
- Helped build awareness for partner NGOs by creating business catalogs.
- Stepped up to host an event last-minute.
Rotaract Club

Jun 2025 – Present

Club Service Project Chair
- Lead community service projects entirely end-to-end.
- Coordinate stakeholders, manage operational timelines, and deliver measurable outcomes.
DLSU Archers for UNICEF

Sep 2023 – Sep 2024

AVP for Creatives
- Led the creatives team for a student org advancing UNICEF's advocacies.
- Set the visual direction across campaign and event materials.
DLSU University Student Government

Nov 2021 – Jan 2022

Executive for Integrated Marketing Communications
- Created promotional materials for School of Economics Government projects.
- Designed a DP frame adopted across the School of Economics College.