Malate, Manila, NCR
Hanna
Acero.
I take scattered moving parts, build the systems that organize them, and turn ideas into brand work that lands.
Open to full-time roles · BS Interdisciplinary Business, DLSU 2026
About
Hanna means tadhana, destiny. I bring ideas to life with creativity and purpose, turning branding, strategy, and storytelling into results that feel destined to happen.
I'm an Interdisciplinary Business graduate from De La Salle University with hands-on operational experience across six corporate internships and six university officership roles. I thrive in fast-moving environments where I can organize chaos, lead teams, and ship complex projects on time.
Beyond the spreadsheets, I stay creative through upcycling, painting, and scrapbooking, habits that remind me good work is about finding beauty in everyday details others overlook.
My creative process
Explore
I find inspiration in everyday moments and stories.
Create
I shape ideas into purposeful concepts with structure and heart.
Connect
I share meaningful work that resonates with people.
What I do
Strategy & craft
I work across the whole arc: planning and running the campaign, then building the brand and content that carry it.
Strategy & Operations
- Project & Campaign Management
- Cross-functional Leadership
- Stakeholder Management
- Operational Efficiency
- Data Tracking & Analytics
- Process Improvement
Creative & Content
- Branding & Identity
- Graphic Design
- Content Creation
- Photography & Editing
- Video Production
- PR & Copywriting
Tools
- Google Workspace (advanced)
- Microsoft Office
- CRM & Database Mgmt
- Canva · Adobe · Figma
Selected work
Campaigns & creative
Brand, content, and design work — built end-to-end, from concept to the pieces that shipped.
Terabite Food Corporation
Short-form content for three restaurant brands — behind-the-kitchen reels, store-direction clips, and promo videos that sold the dining experience.
View →
The H.O.P.E. Project
Full visual identity for a community dental-care initiative — logo, nametags, caps, bingo cards, and event color scheme, built to feel warm and uplifting.
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Organizational Design Works
Profile frames, welcome posters, infographics, and invitation publications for student organizations — turning organizational goals into clear, creative visuals.
View →Experience
The road so far
A timeline of where I’ve worked and led. Tap any stop to see what I did there.
Internships
TOQA
Nov 2022 – Dec 2022 · Fashion
- Analyzed product-release processes to identify areas for efficiency improvement.
- Developed an operational playbook with updated process flows.
Primer Group of Companies
Oct 2023 – Jan 2024 · Retail
- Conceptualized and executed marketing strategies to grow brand visibility and engagement.
- Designed promotional materials (Montbell sale, Snow Peak catalog) and brand books for Ace and Hant.
- Authored a PR article that earned media coverage; supported the Land Rover event ingress in BGC.
ING Hubs Philippines
Jun 2024 – Jan 2025 · Shared Services
- Produced an intern video that became the company's most-viewed Instagram reel (7,500+ views).
- Designed branded merchandise for 100+ employees and digital publications reaching 500+ staff daily.
- Directed, scripted, and edited video campaigns; ran events that drove a 20% rise in internship applications.
- Built the master tracker monitoring participation across 10+ internal events for the People Network Group.
- Managed event data and documented weekly team minutes.
Featured posts & reels
Instagram Intern reel 
Terabite Food Corporation
May 2025 – Jul 2025 · F&B
- Managed campaigns for 3 restaurant brands — 30+ deliverables from planning to posting, 100% on-time.
- Directed and edited 10+ social assets (IG, FB, TikTok), lifting post engagement an estimated 20–30%.
- Built a centralized tracker and Drive of 100+ brand assets; ran SWOT analyses and TikTok performance reviews.
- Compiled a 50+ influencer and media database to support a store-launch campaign.
Featured posts & reels
TikTok SM Megamall 
TikTok First-time oysters 
Cebu Pacific Air
Sep 2025 – Nov 2025 · Aviation
- Coordinated operational logistics for 1,000+ employees.
- Managed compliance docs for 30+ external merchants.
- Built tracking systems that eliminated manual follow-ups.
Payreto
Nov 2025 – Jan 2026 · Fintech
- Streamlined B2B operations by verifying 700+ enterprise prospects.
- Built centralized operational trackers to reduce reporting errors.
- Executed outreach campaigns and conducted pricing analyses.
Leadership & activities
-
DLSU BMS
Nov 2021 – Jun 2022
Junior Officer — PromotionsAsst Team Leader — Competitions (Week of Wonder)Asst Team Leader — Partner Relations (RECODE)- Created 16 publicity materials for the Junior Officer Yearbook — one post reached 12,880 people with 652 engagements.
- Drafted MOAs and ensured contract compliance with external partners for RECODE.
- Facilitated and hosted the university-wide “Golden Cup” case competition.
DLSU University Student Government
Nov 2021 – Jan 2022
Executive for Integrated Marketing Communications- Created promotional materials for School of Economics Government projects.
- Designed a DP frame adopted across the School of Economics College.
DLSU JEMA
Dec 2021 – Sep 2024
Associate — Publicity & PromotionsTeam Head — Fusion 2024AVP for FinanceProject Head — Envisage & Lasallian Mission Week- Ran social media, copywriting, photography, and content as Associate for Publicity & Promotions.
- Led Fusion 2024 ambassador and KOL recruitment (5 per committee member) with engagement tracking.
- Headed the Envisage and Lasallian Mission Week awareness campaigns.
- Managed financial documentation and budget tracking across 15+ events as AVP for Finance.
- Won 1st Place in the PJMA Marketista Awards (Intercollegiate).
Featured posts & reels
Instagram JEMA reel 
Facebook 
Facebook 
DLSU Archers for UNICEF
Sep 2023 – Sep 2024
AVP for Creatives- Led the creatives team for a student org advancing UNICEF's advocacies.
- Set the visual direction across campaign and event materials.
Featured posts & reels
Facebook 
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DLSU COSCA-LOVE
Sep 2024 – Oct 2025
Project Head — Lingkod Pamayanan 7Team LeaderVolunteer — Lingkod Pamayanan & Social Enterprise- Directed a week-long economic empowerment program supporting 20+ local businesses.
- Secured 8 corporate partners and managed accurate project documentation.
- Taught partner communities the foundational skills to set up online businesses.
- Helped build awareness for partner NGOs by creating business catalogs.
- Stepped up to host an event last-minute.
Featured posts & reels
Facebook 
Facebook 
Rotaract Club
Jun 2025 – Present
Club Service Project Chair- Lead community service projects entirely end-to-end.
- Coordinate stakeholders, manage operational timelines, and deliver measurable outcomes.
De La Salle University
BS Interdisciplinary Business Studies · GPA 3.47 / 4.00 · Manila
Feb 2026
Work with me
Let’s create something meaningful together.
Based in
Malate, Manila, NCR
Status
Open to full-time roles